Zanus robotics

Zanus Robotics (part of Zanus Technology, originally founded in 1977 in Valjevo, Serbia) specializes in innovative production robotics for broadcast, cinema, and live events. Their range includes robotic pan‑tilt heads (Pauli, Paulinho), motorised dollies (Move), pedestals (PTZ Raise), and the RoboProd control system. These systems are available for both sale and rental worldwide.

Challenge

• Zanus needed to raise awareness among industry professionals (broadcasters, event producers, facilities managers).

• Complex technical products required educational yet compelling content.

• Operating with a small marketing team, engagement had to be maximized efficiently through social channels.

Our Approach

We crafted a strategy emphasizing quality visuals and informative narratives, spreading content across Instagram, Facebook, and LinkedIn:

📸 Instagram

• Showcased the sleek units—Pauli, Paulinho, Move—via studio and on‑site imagery.

• Posted short explainer carousels like “How Pauli works” and “Behind the scenes with RoboProd”.

👍 Facebook

• Shared key news posts (e.g., integration with RTS, Serbia’s National Assembly broadcasts).

• Promoted case highlights like the RTS live talk show collaboration

💼 LinkedIn

• Positioned as a B2B technology inovator

• Shared thought leadership posts: product announcements, trade‑show presence at IBC/NAB, and RoboProd system highlights